Have you tried using Facebook Ads to promote your business?
If you’ve been making sales with Facebook Ads, then good.
Read this article so then you’ll know how to get better results with Facebook ads so you can get more sales.
If you struggle to make sales with Facebook Ads, then this is the most important article for you today.
Why Facebook Ads?
The reason why you want to use Facebook Ads is because it’s cost-effective and it can reach thousands of your prospects, fast!
It doesn’t matter what business you are in, whether retail, business to consumer or business to business, there’s a way to use Facebook marketing to make it work.
3 Pillars of Successful Facebook Ads Campaign
I am going to share with you the 3 pillars of successful Facebook advertising campaign. Work on these 3 pillars, and you are good to go.
The three pillars of Facebook advertising are:
#1 Targeting the Right Audience
#2 Your Offer
#3 Ad Creative
#1 Targeting the Right Audience
Targeting the Right Audience made up 60% of your success rate in Facebook advertising.
Targeting the right audience should be the first step of your every marketing campaign.
You have to know who you are selling to.
Here’s what you do:
List down your target market and categorize them.
For e.g. If you are selling Fish Oil supplements, your target markets are:
1) Young adults who want to improve their general health and aware of the importance of keeping their health
2) Older people 50-65 who already suffers some kind of sickness, but believes in supplements will help them reduce it and feel young again
3) People who go to the gym and believe that fish oil can get them ripped
Since you have 3 different audiences here, you can easily craft your sales message to 3 different target market and create a specific relevant offer to your targeted segments.
We will get back to this later on.
#2 Is Your Offer Irresistible enough for people not to pass up?
An offer is something your prospect gets when they buy from you apart from just getting the products or services.
Do you offer a guarantee?
Do you offer a bonus?
Do you offer a discount?
Any free stuff?
For e.g. the fish oil supplements, some ideas would be:
Buy 2 bottles Free 1 Bottle
Buy 3 bottles and you’ll get 1 Bottle of Multivitamins
Get a Free health check up at our partner clinics
Free book on “Secret Ancient Chinese Longevity Routine To Keep You Healthy Even Past 80 Years Old”
50% OFF your first 3 bottles of the Fish Oil Supplements
These bonuses are the ones that sweeten up your offer.
If you can’t think of a bonus, try giving a discount or any other incentives just to make people go crazy if they don’t take up your offer.
And yes, when you made that offer, make sure it makes your prospects feels like… “WOW! I gotta get it!”
#3 Your Ads Creative
The final piece of the puzzle is your creatives.
What kind of image you use does matter.
That’s because the very first thing people see on Facebook or Instagram is the image.
If the image doesn’t get your prospect’s attention, then your advertisement won’t be read.
If your advertisement are not read, then there will be no sales for you.
So choose the image that best represents your product or your business or your offer.
You don’t need to be too fancy or graphical. Make it good enough just to get people’s attention so they’ll read the captions.
Quick tip: Video works wonders. If you can use a video, then use it. It gets better response than using traditional still image.
When writing your copy, you don’t have to be fancy or creative either.
The purpose of your ads is to sell, not to impress your prospect with how good your writings are.
Here’s a simple formula that you can use when writing your Facebook Ads copy.
E.g. Fish Oil supplement:
Solution: Fish Oil. It produces Serotonin that can reduce depression.
Action: Go to www.yourwebsite.com to get it or your Contact number.
It’s a simple formula.
Let me write you an example:
Feeling depressed? (talking about the problem here)
It’s not a good feeling. It can ruin your day at work. It makes you less productive. People don’t want to be around people who have this negative vibe too.
(Now we are heading to the solution)
There are many ways to make you feel good, such as doing the things you love doing and working out. But one best supplement that can help you with depression is Fish Oil.
One main benefit of Fish Oil is that it can give you the “Feel Good” feeling. Fish Oil produces Serotonin in your body which will help you to relax and reduce stress.
Our Fish Oil supplements are Halal, safe and no odors upon consuming.
Here’s the deal: We are offering a free 1 week supply of Fish Oil to let you feel the benefit of it.
(Tell prospects to take action)
Click HERE to claim your free 1 week supply of our Fish Oil gels.
Just follow this 3 pillars of Facebook advertising and you are good to go.
If you need help with your marketing, you can schedule your FREE 30 minutes consultation with me here: www.deangreenmedia.com