DHgate to launch e-commerce bootcamp in Brunei

One of the largest B2B e-commerce companies from China will be training local businesses how to trade across borders

DHgate – the first business-to-business e-commerce platform in China (pictured) – will be conducting a two day bootcamp starting April 18 to train and upgrade Brunei businesses on cross-border trade using e-commerce.

The Asia Pacific Economic Cooperation Cross-Border E-commerce Training (APEC CBET), an initiative under the APEC Business Advisory Council (ABAC) of China, hones in on the necessary steps for micro, small and medium enterprises (MSMEs) need to take to get started in the global digital trade.

This begins with shifting the mindset of business owners from traditional to digital business, before involving decision makers and employees to acquire the skills and knowledge on how-to run a business based off a digital model and finally integrating and transforming a company’s business models through a combination of online and offline trade using digital platforms.

DHgate in a press statement said there is room for improvement in getting MSMEs in ASEAN to be aware of the opportunities presented by the digitalization of the global economy, with dedicated e-commerce training able to fast-track MSMEs to buy and sell across borders through online platforms.

According to their website, DH gate was founded in 2004, with approximately 10 million global buyers from 230 countries and regions, with 1.4 million sellers offering 40 million products. The platform allows buyers to directly purchase and connect with global manufacturers from leading brands.

APEC CBET was launched in 2013, and has since trained over 3,000 SMEs offline across 10 APEC economies. DHgate added that the programme was formed as there was no “scalable, systematic, operational and localized” training available that allows for SMEs to integrate themselves into the global value chain.

If you’re interested in signing up, please download the application form at dare.gov.bn/sitepages/ecommercebootcamp.aspx and email it to [email protected] The deadline for application is April 13, 2017. Shortlisted applicants will be notified. There is no registration fee.