If you are a business owner who needs to increase your sales (because)… then this is the most important article for you today.
But first, what’s copywriting?
The word ‘copy’ in marketing/advertising refers to the words in your advertisement.
That includes your website, emails, social media, direct mail and all other sort of media you are using for the purpose of promoting your business.
So how can copywriting improve your sales… right away?
Funny but true, effective copywriting does not come from English literature studies, journalism or even creative writing (even though learning these things will help a bit).
Copywriting uses sales techniques and the understanding of human psychology to persuade your prospects to take certain actions when reading your advertisement.
In most cases, you want them to BUY from you after reading your advertisement.
Here are few of the many benefits of how a copywriting can transform your business:
- Craft your sales message to be irresistible to your prospects which then forces them to read your ads from top to bottom and buy from you,
- Make your prospects feel that only you can help solve their problem through buying your products or services, and
- Build loyal followers who will buy from you from time to time as copywriters will help you to communicate better with your audience.
How can you learn the art of copywriting?
Just like any other skills, you can learn from books, taking courses or even hiring a copywriting coach. I suggest you do all the above if you are serious about this.
Otherwise, you can always hire copywriters to work on your promotions.
If you need a quick tip, head over to my website: www.deangreenmedia.com where I share copywriting as well as marketing and productivity tips.
But let me share with you a very basic copywriting formula that you can use right away:
Attention. Interest. Desire. Action.
Your advertisement should do all of the above.
First, It has to get people’s attention.
If it doesn’t get your prospect’s attention, it won’t be read and they are not going to buy from you.
So how do you get your prospect’s attention?
Depends on your media, you can get your prospect’s attention by writing irresistible attention-seeking headlines.
Let me give you an example.
Let’s say you are selling a pen.
Which headline get’s your attention?
Headline A: Pilot Pen $1.50
Headline B: The Pen That Was Used By Elon Musk’s To Come Up With TESLA
I assume, Headline B made you curious and want to read what it’s all about.
So you pass the first stage which was to get your prospect’s attention.
Next is to make your prospect interested and have undying desire for your product.
This can be done by:
- Telling your prospects why your product is different,
- How your products can solve their problems, and
- Showing how your prospect’s life will change after buying your product
Then finally, tell your prospect to take action now.
Tell your prospect how they can get your product; which link to click or which number to call.
Knowing this formula alone can definitely help you out.
So how can you apply all these new skills?
So let’s say you have decided to learn this by yourself, it’s easy to feel overwhelmed while learning all the techniques before you start writing.
Don’t be that guy. Don’t study the whole thing before you start writing.
Learn one technique, formula or idea… and then apply it right away. See how a specific copywriting tool works for your promotions.
Most importantly, notice how your sales grow when you can effectively craft your sales message to be so compelling and irresistible that it makes it hard for your prospects not to buy from you.
If you need help to look over your advertisement, your website or any other promotional packages, I’ll be more than happy to review it. All you have to do is to just shoot me an email at firstname.lastname@example.org.
Author Bio: Dean is a former business lecturer turn full-time direct response copywriter. He helps businesses grow their business by helping them craft sales message that are irresistible and so compelling that makes it hard for prospects to not buy from them. He can be reached here: www.deangreenmedia.com