The Brunei Salebration is back!

Looking to spend during the December holidays? The Brunei Salebration 2017 (BSb 2017), commencing on 28 November 2017 until 31 January 2018, promises to offer a variety of attractive prices with a minimum discount of 20% for consumers – on at least 50 per cent of displayed items – to enjoy.

A total of 196 companies with 444 branches have committed to join the national sale to date, recording the highest number of company participation in the national sales event, making it their biggest one yet.

The companies participating in BSb 2017 mainly comprise of textile businesses, retail shops, department stores, supermarkets, clothing and footwear stores, house furnishings, equipment and maintenance shops as well as healthy and beauty salons.

The Brunei Salebration is an annual scheduled sales activity with a duration of over 60 days organised by the Department of Economic Planning and Development (JPKE) as part of the government’s continuous initiative to promote Brunei as a shopping destination for both locals and international visitors alike.

Through attractive sales events, BSb 2017 also aims to increase local consumption and boost business activities in December, a month where both are indicatively low. Businesses joining the national sale will have a JPKE-issued Participation Notice clearly displayed in their premises to indicate their participation.

The past two years have seen a growth in their participation, with last year recording 178 companies participating and a total of 172 the year before.

JPKE has amended some conditions of BSb 2017 to further facilitate and encourage companies to join the national sale. Companies are now only required to offer discounts to at least 50% of the goods they have on display at their premises instead of the usual 60% before.

Furthermore, it is no longer a requirement for companies to have additional promotions on the remaining displayed goods that are not on sale as required by JPKE last year.

Along with the amendments to the BSb 2017 requirements, participating businesses are given the opportunity to bring in more customers by advertising their sales events in JPKE’s SmartConsumer mobile application, an app initiated by their Department of Competition and Consumer Affairs for consumers to notify on sales and discounts activities as well as to allow public to lodge consumer complaints on concerns related to law and regulations related to sales activities and price controlled items.

This year’s sales event will also coincide with the Brunei December Festival, a Brunei Tourism Board initiative, to encourage locals to spend their December holidays in Brunei by working with other organisations to organise more than 30 activities for locals and tourists to enjoy.

In support of this, JPKE is encouraging participation of companies in the hotels, transportation services as well as the food and beverages industries to widen the variety of products and services offered, attracting locals and tourists to shop and spend in the country. The full list of participating companies are listed below.