Brunei products showcased at Sarawak’s MSME Week

Ori, Sabli and Rayhan.Oud explore potential market opportunities in expo held Miri from June 21 to 25

Opening of Sarawak MSME Week which three Brunei businesses participated in.
Sarawak's Deputy Premier and Minister for International Trade, Industry and Investment Datuk Amar Hj Awg Tengah visiting Ori's booth during the launch of Sarawak's MSME Week in Coco Cabana, Miri on June 21.

Three Brunei companies recently showcased their local products across the border at Sarawak’s Minggu Perusahaan Mikro, Kecil dan Sederhana (MSME Week) held at the Coco Cabana in Miri from June 21 to 25, 2023.

Sabli Food Industries (B) Sdn Bhd exhibited their line of canned food, cordials, teas, and sauces; ORI Sdn Bhd brought their bottled flavoured water, while Rayhan.Oud Company showcased their car fragrances, body perfume, and homemade diffusers.

The participation of the Brunei businesses was facilitated by Darussalam Enterprise (DARe) in collaboration with the Consulate General of Brunei Darussalam in Kuching, Sarawak, at the invitation of SME Corporation Malaysia – who jointly organised the event with the Ministry of International Trade & Industry, Industrial Terminal & Entrepreneur Development Sarawak.

During the event, the attending Brunei businesses and DARe representatives had the opportunity to meet with potential distributors and buyers from both East and West Malaysia to explore opportunities for local products to access the Malaysian market.   

Founder of Rayhan.Oud Company Abdul Hafiz Hj Suhaimi said the event helped provide a better understanding of market sentiments, including obtaining quality feedback on flavour profiles, product pricing and packaging from potential distributors and buyers.

DARe continues to work on helping local businesses expand their markets inside and outside Brunei by connecting them with opportunities and help build up their capacity.

Businesses interested in joining similar opportunities and other DARe activities and programmes can visit or their social media channels @darussalamenterprise on Instagram and Facebook.

The article above is a press release from Darussalam Enterprise (DARe) that has been edited for length and brevity.