At 41-years-old, Halizah Hj Lamit is on the cusp of a remarkable turnaround. A single mother raising five children on her own, she recently secured a catering contract with Hengyi Industries to supply meals for 500 staff daily and has created her own sushi brand O’Liz Onigiri.
“It has been a long journey,” said Halizah. “Alhamdullilah from starting my business with just $10, things are starting to look up.”
Halizah is one of nine mothers to complete the first cycle of BIBD’s Special Underprivileged Mothers Empowerment Entrepreneurship Development Programme (BIBD SEED). Over the past 16 months, the business incubation initiative has delved into building soft skills, technical competency, product development and branding, business management, marketing and entrepreneurship skills.
“We are focusing on F&B businesses for the first cycle as it is a fast moving (cash) business dealing directly with public customers which is a good starting point,” said BIBD’s head of government relations and special projects division Hj Mohammad Yusri Hj Wahsalfela.
“Despite all being in the same industry, the mothers have all developed their own distinct brands and they are ready for market validation.”
Tomorrow, the nine mothers – fighting for financial independence – will officially debut their brands at the MSME Festival. Here’s a rundown what they have in store.
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Halizah has decided on using tuna, squid, prawn
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Watch: Inside BIBD SEED’s first cycle