Bruneihalalfoods launches Flava Froot, latest addition to low sugar drinks

The number of healthy options to add to your children’s lunchboxes has increased with the introduction of the low sugar Flava Froot line of drinks from bruneihalalfoods.

The clear, locally produced fruit tea flavoured water comes in 250ml bottles with choices of peach, apple and strawberry retailing for $0.60.

With a sugar content about half that of regular soda, Flava Froot has been endorsed by the Ministry of Health as a healthier choice and is targeted as the children’s option that complements bruneihalalfoods’ Serenitea line of Apricot and Mango that retails in 500ml bottles for $1.

CEO of the sate-owned Ghanim International Corporation Dr Nur Rahman said that while the COVID-19 pandemic has hindered their exports, Brunei also faces similar constraints in imports, which opens up the opportunity for local producers to step in to fill the gap in demand.

CEO of Ghanim Dr Nur (2nd R) with executives from Soon Lee at the launch of Flava Froot.

“By working together with proactive partners, we hope to continue creating innovative, high quality, competitively priced, convenient and healthier products for local and international market,” said Dr Nur at the launch of Flava Froot last August at the newly opened Soon Lee branch in Muara.

“We don’t know how long the COVID situation is going to continue but going forward, it will be good for our country if we can do more local products; that way our MSMEs (micro, small and medium enterprises) can grow and people will be more interested in our own local product offerings.”

Ghanim has refocused their bruneihalalfoods range to be made locally since 2016, and has since partnered with 17 Brunei-based businesses – including micro, small and medium enterprises (MSMEs) – to manufacture over 80 products that are marketed under the bruneihalalfoods brand.